Assigned with the task of designing a new website for Hettich Instruments I set out to create a clean and easy to navigate site geared for a fluid experience that told Hettich's story while driving in leads. With some direction from the Art Director I designed a clean user interface that makes for an intuitive user experience balancing ease of use and accessibility with a design intended for goal completions. The design received a GDUSA American Web Design Award and has yet to be developed.

Shown are a few examples of various projects that I have completed for Hettich Instruments. I designed a GDUSA award-winning icon set for the main features of the centrifuge and incubator product line at Hettich Instruments. I worked with the art director and copy writer to come up with feature names and descriptions that fell into a system that was easy to spread across multiple product lines. The icons have proven to be successful elements of product literature and ad campaigns. The tradeshow banners, direct mail pieces, illustrations and brochure exemplify the range of projects that I work on from concept to completion.

A startup water heater company called greydrop came to me looking for a logo that would convey an innovation and eco-responsibility. They designed an efficient water heating system that uses recycled 'grey water' to minimize ecological impact and reduce heating costs. The colors reinforce the name and the eco-friendly innovation of the brand and product. The dissociation between the word 'grey' and its green color helps to make an impression on consumers as it makes them stop to think. You can also see a water droplet in the negative space in the descender of the 'g'.

The Last Match - Test Yourself Survival Kits is a concept I created inspired by my love for the outdoors I created a company that would sell survival kits, pushing people to test their survival skills in the wild.

There are four kits based off of the elements; Earth, wind, fire and water. Each kit challenges the user to survive with a limited set of gear that accentuate the dangers of each specified element.  

These magazine advertisements were intended to challenge people working desk jobs to get out of their daily routines and invigorate their life with The Last Match Test Yourself Survival Kits. The target audience was white collar males ages 22-30. Bringing nature into the office space through visual forced connections engages the viewer while provocative headlines and relatable body copy challenges the viewer to visit the website to find out more. 

Shown is a sampler pack that I hand crafted for a hypothetical Colorado brew company called Altitude. Hops grown at higher altitudes tend to be of higher quality because they are less susceptible to disease due to their extreme growing conditions. The idea is that the hops were grown at the base of mountains in Colorado. Each brew is named after a Colorado mountain with a corresponding altitude and an appropriate BAC and brew type. 

For this packaging project at Keene State I wanted to create a simple candy comprised of only chocolate and mint. The clean and minimalist design lends itself to the simple ingredients of the candy making it only kind of candy. 

A simple "no messing around" rebrand of Heinz intended to show ketchup and mustard for what they are. Simple, bold and straightforward. 

For an advertising course at Keene State College I was given the objective of developing a set of magazine advertisements for a 1800 Flowers campaign. I created a set of seasonal ads capturing exaggerated yet relatable holiday scenarios. The stark contrast between the playfully engaging scenarios and the bleak use of black and white help to set the sarcastic tone for the ads. 

Assortment of logos created over the past years for various personal projects and clients.